The report of the Pissarides committee proposes:

Coordination of actions by public and private agencies to promote the tourist product

APPLIED

Evaluation

With article 57 of Law 4875 of 2021, the Regions of the country are given the possibility to contribute substantially to the tourism promotion of the country. Among other things, the possibility of their partnership with the private sector is foreseen, similar to that already available to the EOT, with the aim of promoting the Greek tourist product through co-advertising, co-production, etc.. The proposed provision is based on the already valid provision of the paragraph d of paragraph 1 of article 4 of Law 3270/2004, according to which the EOT has the possibility to cooperate with private sector entities for the implementation of co-advertising and co-production programs. This possibility is extended under the same conditions through the proposed provision to the local self-government organizations of the second degree, i.e. the Regions, after the relevant approval of the General Secretary of the EOT, who also has the central coordination of the country's tourism promotion, in order to optimize the results of the tourism promotion of the country through a partnership between the public and private sectors in the framework of the structures of both the Central Administration and the local self-government.

Therefore, the proposal is assessed as implemented.

Sources

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